Privacy Policy — Freepik Ai

Effective date: March 18, 2026

Welcome to Freepik Ai (“we”, “us”, “our”). This Privacy Policy explains how we collect, use, share, and protect information when you use our text-to-image service and website (the “Service”), and the rights you have with respect to your information. By using Freepik Ai, you agree to the practices described in this policy.

1. Information We Collect

We collect information you provide directly and information automatically generated when you use the Service.

1.1 Information You Provide

• Account information: name, email address, password (if you create an account).
• Content you submit: text prompts, uploaded reference images, selection settings, and any other content you submit to generate images.
• Support communications: messages you send when contacting support, including any attachments.
• Payment information: if you purchase paid features, we process payments through third-party payment processors; we may receive limited payment transaction details (not full card numbers) and receipts.

1.2 Information Collected Automatically

• Usage data: pages visited, features used, timestamps, and other analytics about how you interact with the Service.
• Device & technical data: IP address, browser type and version, device identifiers, operating system, and performance logs.
• Cookies and similar technologies: to remember preferences, provide personalized features, and analyze usage.

2. How We Use Your Information

We use data to operate and improve the Service, provide support, and meet legal obligations. Purposes include:

• Providing, maintaining, and improving the Service and features you request.
• Generating images from your text prompts and uploaded references.
• Personalizing your experience (saved preferences, recommended features).
• Communicating with you about your account, changes to the Service, and support requests.
• Detecting and preventing abuse, fraud, and illegal activity.
• Analyzing usage and performance to improve product quality and reliability.
• Complying with legal obligations and enforcing our Terms of Service.

3. Model Training,, and Quality Improvement

Prompt and content usage: Unless you opt out (where opt-out is offered), we may use anonymized or aggregated prompts, generated images, and usage data to train, evaluate, and improve our AI models and services. We strive to remove personally identifiable information before using content for model improvement, but we may still use content in ways described here.

If you upload images that contain third parties or sensitive content, please ensure you have the right to submit those images. See the Choices and Opt-Outs section below for control options.

4. Sharing and Disclosure

We may share your information in the following limited circumstances:

• Service providers: vendors who perform services for us (hosting, analytics, payment processing, email delivery, and customer support).
• Business transfers: if we merge with, are acquired by, or transfer assets in a business transaction, user data may be part of the transferred assets.
• Legal reasons: to comply with laws, respond to lawful requests, or protect rights, safety, or property.
• Aggregated or anonymized data: we may share non-identifying aggregated data publicly or with partners.

5. Third-Party Services

We rely on third-party services (cloud hosting, analytics, AI infrastructure, and payment processors). These providers have their own privacy practices; we recommend you review their policies. We remain responsible for how we use and disclose your information as described in this policy.

6. Cookies & Tracking

We use cookies and similar tracking technologies to operate the Service, remember your settings, and analyze usage. You can manage cookie preferences in your browser; blocking some cookies may reduce functionality.

7. Data Retention

We retain your account information and content as long as necessary to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. If you delete your account, we will delete or anonymize your personal data within a reasonable period except where retention is necessary for legal reasons or as described in this policy.

8. Security

We take reasonable administrative, technical, and physical measures to protect your information. However, no system is completely secure — we cannot guarantee absolute security. If a breach affecting your personal data occurs, we will follow applicable law, which may include notifying you and relevant authorities.

9. Children’s Privacy

Our Service is not intended for children under 13 (or higher minimum age where local law requires). We do not knowingly collect personal information from children under that age. If you believe we have collected such data, please contact us and we will take steps to delete it.

10. Your Choices and Rights

Depending on your location, you may have rights regarding your personal data, such as:

• Access: request a copy of personal data we hold about you.
• Correction: request correction of inaccurate personal information.
• Deletion: request deletion of your personal data (subject to exceptions).
• Opt-out: opt out of certain uses of your content for model training or marketing communications where applicable.
• Data portability: request a machine-readable copy of data you provided.

To exercise these rights, contact us using the details below. We may ask for verification before fulfilling requests. Requests will be handled in accordance with applicable law.

11. International Transfers

We operate globally. Your data may be stored and processed in countries outside your own. When we transfer personal information across borders, we use appropriate safeguards required by law (e.g., standard contractual clauses) where applicable.

12. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you may have additional rights under the California Consumer Privacy Act and California Privacy Rights Act, including the right to know, delete, and opt-out of sale/sharing of personal information as defined by those laws. To submit a request, please contact us; identity verification may be required. We will not discriminate against you for exercising your rights.

13. Changes to This Privacy Policy

We may update this policy from time to time. If we make material changes, we will provide notice (e.g., via the Service or email). The “Effective date” at the top reflects the most recent revision.

14. Contact Us

This Privacy Policy is intended to help you understand how Freepik Ai handles your personal information. It is not a contract; specific terms of use and other agreements may apply when you use certain features.